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What It Is

Volume 7, Issue 42; 13 Mar 2004; last modified 08 Oct 2010

The answer to the question: what’s in the packet? If you haven’t seen the question, look there first.

Package of Frisk MintsThe answer to my question is “Frisk Mints”.

The advertising campaign here, as far as I can tell, is that these are extra strong mints and “one mint will freshen your breath, but two will kill you.” Hence the diety reference.

Irreverant and memorable. The mints are good too, I bought a package in Japan. They’re not Altoids, but they’re pretty strong, as I recall.

Comments

Ah, Frisk Mints!

I had a Canadian manager who'd bring those back from trips to see their family in BC. Very good, and addictive.

There was a whole mess of strong mints in complicated 'Japanese-style' packaging back in the late 1990's.

—Posted by Bill Humphries on 15 Mar 2004 @ 05:38 UTC #

Actually, the idea behind the marketing is that for meeting a girl, take one mint, but if you're meeting "God," take two.

—Posted by Bryce on 31 Dec 2004 @ 02:56 UTC #

Never have I had such difficulty getting out a mint as I have since someone decided to change your packaging. It is so frustrating that I have stopped buying Frisks which is a real shame because I like them. Have you any explaination for this? I cannot be the only person in the world that is questioning your decision to make this change. Unbelievable.

—Posted by Sharon King, Calgary, Alberta on 20 Apr 2006 @ 03:08 UTC #

My change? I'm not responsible for the packaging of Frisk mints or anything else Frisk-related, I'm afraid.

Out of curiosity, what did they change?

—Posted by Norman Walsh on 20 Apr 2006 @ 11:29 UTC #